Saturday, June 27, 2015


Ciudad Medical Zamboanga's first Installation Art created for the CMZ B.R.A. (Bra to Raise Awareness) Campaign Project is the Ciudad De Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Installation Art.
CIUDAD B.R.E.A.S.T as conceptualized by Rameer Tawasil and
the individual bras are made by CMZ workforce and
partners and friends from the Zamboanga City community!

The size of the giant bra installation art was 16 feet width x 8 feet depth x 14 feet height. 
During the transfer of the Ciudad BREAST to Paseo Del Mar!

See this to appreciate the size!
On the little posts are Advocacy words on Breast Cancer Awareness!
putting up the larger posters of the CMZ B.R.A. (Bra to Raise Awareness) Campaign Project!

The Ciudad BREAST was on display at the front parking of Ciudad Medical Zamboanga from March 21, 2014 to May 13, 2014 and moved to Zamboanga City's main public park, Paseo Del Mar from May 14, 2015 to February 7, 2015!

Rameer Tawasil conceptualized the idea as we (Rameer, Dante Corteza and Dr. Filipinas Rojo) were discussing about Art in advocacy during the judging of the CMZ Art Contest on SOCIAL HEALING after the Zamboanga siege in 2013.

The use of Bra is indeed a novel idea and jokingly, I told Rameer, "The policemen might arrest us!" 

We also floated the idea to our staunch Breast Wellness supporter, Hon. Myra Paz Abubakar, Zamboanga City Councilor and she said, "We might need a consultative meeting with women's groups and religious groups."

There were skeptical comments when we started such as "Women would never give up their bras up to the time they are tattered."

But I was so excited with the idea and so decided to make a GO of this initiative, although, really wondering how we can come up with this Installation Art.
... how to gather so many bras for the artwork?
... who would give bras?

BUT, this is what the Philippine Quality Award calls INNOVATION!
I always wondered how we can ever come up with something innovative... and, if there is such a thing!
When this came up, I knew "THIS IS IT!"

So much has happened since our early discussions on how to use bras in our Advocacy for Breast Cancer Awareness and coming up with more Installation Art with the help of our own staff and contributions from the Zamboanga City community and our friends from abroad is really heartwarming!

Thank you so much to the City Government of Zamboanga for allowing us to present the Ciudad BREAST to the Zamboanga City community and the visitors for 9 months! You really helped us in our Breast Wellness and Breast Cancer Awareness advocacy! 

I remember a middle aged woman commenting, "This is such an insult to womanhood!" (Insulto ito sa kababaihan! in Filipino).
Fortunately, our maintenance guy was there fixing the Art and was brave enough to share that this Artwork represents advocacy in Breast Cancer Awareness and he showed her the little Infographics (posters) which she read... then, she asked, "Can we still give Bras?"

This is just the beginning but the campaign is growing and hopefully, very soon, we may touch more and more women in Zamboanga City!!!

NOTE: An installation art is a temporary 3D art structure and artist, Rameer Tawasil (main artist) was expecting it to stay at the Paseo Del Mar for about 2-3 months... so 9 months is really awesome!!!

Have you thought of these things, too?
A healthy lifestyle decreases the risk of Breast Cancer!

CMZ Breast Wellness slogan for 2012-2013:
Have you been checked?

CMZ Breast Wellness slogan for 2014:
Love Your Breasts
Have Them Checked!

CMZ B.R.A. Campaign Project slogan:
Bra to Raise Awareness Campaign
The Awareness starts with us!

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