CMZ BRA ART 3: B.R.A. CHRISTMAS TREE

Ciudad Medical Zamboanga's third CMZ BRA ART created for the CMZ B.R.A. (Bra to Raise Awareness) Campaign Project is the CMZ B.R.A. CHRISTMAS TREE and requested by E-Media Broadcast Center!

This Christmas Tree is made of more than 200 brassieres!

CHRISTMAS was coming soon and the E-Media Broadcast Center had a whole line-up of Christmas activities! The E-Media Team c/o President Rey Bayona Bayoging requested the Ciudad Medical Zamboanga Breast Wellness for a Christmas Tree made of BRAs and also their way to support our Advocacy.

Interestingly, the BRA Christmas Tree had its share of exposure as the Grade School kids under the Department of Education headed by Pete Natividad presented almost every morning their Drum and Lyre presentations complete with dancing and majorettes! 

Thanks to Ms. Cristina Bolo who spearheaded the creation of the BRA Christmas Tree together with Ms. Charlene Francisco, Breast Wellness Nurse, the CMZ Maintenance Team and the CMZ Radiology Team, upon the instruction of the CMZ BRA Campaign Project Head, Dr. Filipinas Rojo!

This B.R.A. CHRISTMAS TREE installation art was lighted at the E-Media during the E-MEDIA OPEN HOUSE last November 22, 2014 together with the CMZ workforce and thousands of E-Media guests and supporters who came over for the special E-Media Event!  The BRA Christmas Tree stayed at the E-Medial from November 15, 2014 to January 6, 2015. 

Another interesting E-Media innovation was the hanging of the Christmas messages at the tree and with a raffle on christmas Day for free Mammography c/o the CMZ BRA Campaign Project and lots of other great prizes like cellphone c/o E-Media and their sponsors.

Fifty CMZ workforce joined during the lighting of the BRA Christmas Tree together with Ms. Shanaine Magracia, 2014 CMZ Breast Wellness Ambassadress and Miss NSO 2014 winners, Miss Krista Cabaron and Ms. Krizelle Wee.

Thanks E-Media for being one of our main partners and supporters for the CMZ BRAngay Project.

Have you thought of these things, too?
A healthy lifestyle decreases the risk of Breast Cancer!

CMZ Breast Wellness slogan for 2012-2013:m

Have you been checked?

CMZ Breast Wellness slogan for 2014:

Love Your Breasts

Have Them Checked!

CMZ B.R.A. Campaign Project slogan:

Bra to Raise Awareness Campaign

The Awareness starts with us!

CMZ BRA ART 2: CMZ B.R.A. VINTA

Ciudad Medical Zamboanga's second CMZ BRA ART created for the CMZ B.R.A. (Bra to Raise Awareness) Campaign Project is the the CMZ B.R.A. (Bra to Raise Awareness) VINTA!

Unveiling of the B.R.A. Vinta with City Councilor, Myra Paz Abubakar and the CMZ Execom... see the lighted CIUDAD BREAST at the background .

It was Fiesta Pilar as well as Breast Cancer Awareness month! It dawned to us, of course, there should be a B.R.A. Vinta as the vinta is considered as Zamboanga City's icon!

Thanks to Ms. Cristina Bolo who spearheaded the creation of the BRA Vinta together with the CMZ Maintenance Team and the CMZ Radiology Team, upon the instruction of the CMZ BRA Campaign Project Head, Dr. Filipinas Rojo!

This B.R.A. VINTA installation art was unveiled at the Paseo Del Mar during the CMZ BREAST WELLNESS FAIR last October 28, 2014 by City Councilor, Hon. Myra Paz Abubakar and the CMZ Execom, headed by Chairman Edwin To and President Joven Monsanto. The BRA Vinta stayed at the Paseo Del Mar from October 2014 to January 2015. Due to the open air at the Paseo Del Mar, the sail of the vinta is sometimes hit by the wind.

The B.R.A. Vinta was moved to the E-Media Productions Building at Divisoria, Zamboanga City from January 16, 2015 to June 30,  2015 just before the launching of the CMZ BRAngay Project which is an offshoot of the CMZ BRA Campaign Project in relation to the education part of the campaign!

Last March, the vinta colours are now darker
after a second coat of more vivid spray paint.

B.R.A. (Bra to Raise Awareness) Vinta of the CMZ BRA Campaign Project is now at the E-Media at Divisoria as it reaches out to the barangays. E-Media is one of our main partners and supporters for the CMZ BRAngay Project.

The B.R.A. Vinta marks the barangays in Zamboanga City and a symbol of our CMZ BRAngay project meaning BReast Awareness for Neighborhoods, Groups, Associations and the Youth.

Have you thought of these things, too?
A healthy lifestyle decreases the risk of Breast Cancer!

CMZ Breast Wellness slogan for 2012-2013:m

Have you been checked?

CMZ Breast Wellness slogan for 2014:

Love Your Breasts

Have Them Checked!

CMZ B.R.A. Campaign Project slogan:

Bra to Raise Awareness Campaign

The Awareness starts with us!

CMZ BRA ART 1: CIUDAD B.R.E.A.S.T. INSTALLATION ART

Ciudad Medical Zamboanga's first Installation Art created for the CMZ B.R.A. (Bra to Raise Awareness) Campaign Project is the Ciudad De Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Installation Art.

CIUDAD B.R.E.A.S.T as conceptualized by Rameer Tawasil and
the individual bras are made by CMZ workforce and
partners and friends from the Zamboanga City community!

The size of the giant bra installation art was 16 feet width x 8 feet depth x 14 feet height. 

During the transfer of the Ciudad BREAST to Paseo Del Mar!

See this to appreciate the size!

On the little posts are Advocacy words on Breast Cancer Awareness!

putting up the larger posters of the CMZ B.R.A. (Bra to Raise Awareness) Campaign Project!

The Ciudad BREAST was on display at the front parking of Ciudad Medical Zamboanga from March 21, 2014 to May 13, 2014 and moved to Zamboanga City's main public park, Paseo Del Mar from May 14, 2015 to February 7, 2015!

Rameer Tawasil conceptualized the idea as we (Rameer, Dante Corteza and Dr. Filipinas Rojo) were discussing about Art in advocacy during the judging of the CMZ Art Contest on SOCIAL HEALING after the Zamboanga siege in 2013.

The use of Bra is indeed a novel idea and jokingly, I told Rameer, "The policemen might arrest us!" 

We also floated the idea to our staunch Breast Wellness supporter, Hon. Myra Paz Abubakar, Zamboanga City Councilor and she said, "We might need a consultative meeting with women's groups and religious groups."

There were skeptical comments when we started such as "Women would never give up their bras up to the time they are tattered."

But I was so excited with the idea and so decided to make a GO of this initiative, although, really wondering how we can come up with this Installation Art.
... how to gather so many bras for the artwork?
... who would give bras?

BUT, this is what the Philippine Quality Award calls INNOVATION!
I always wondered how we can ever come up with something innovative... and, if there is such a thing!
When this came up, I knew "THIS IS IT!"

So much has happened since our early discussions on how to use bras in our Advocacy for Breast Cancer Awareness and coming up with more Installation Art with the help of our own staff and contributions from the Zamboanga City community and our friends from abroad is really heartwarming!

Thank you so much to the City Government of Zamboanga for allowing us to present the Ciudad BREAST to the Zamboanga City community and the visitors for 9 months! You really helped us in our Breast Wellness and Breast Cancer Awareness advocacy! 

I remember a middle aged woman commenting, "This is such an insult to womanhood!" (Insulto ito sa kababaihan! in Filipino).
Fortunately, our maintenance guy was there fixing the Art and was brave enough to share that this Artwork represents advocacy in Breast Cancer Awareness and he showed her the little Infographics (posters) which she read... then, she asked, "Can we still give Bras?"

This is just the beginning but the campaign is growing and hopefully, very soon, we may touch more and more women in Zamboanga City!!!

NOTE: An installation art is a temporary 3D art structure and artist, Rameer Tawasil (main artist) was expecting it to stay at the Paseo Del Mar for about 2-3 months... so 9 months is really awesome!!!


Have you thought of these things, too?
A healthy lifestyle decreases the risk of Breast Cancer!

CMZ Breast Wellness slogan for 2012-2013:

Have you been checked?

CMZ Breast Wellness slogan for 2014:

Love Your Breasts

Have Them Checked!

CMZ B.R.A. Campaign Project slogan:

Bra to Raise Awareness Campaign

The Awareness starts with us!

C.M.Z. LOVE YOUR BREASTS POST 7

My seventh LOVE YOUR BREASTS post is the Zamboanga City landmark...Mount Pulongbato, which they say is an intrusion type of volcano, forming a magma dome (on the readers left). 
Compared to the rest of the mountains in Zamboanga, Mount Pulongbato is made up of solid rock. 

The other mountain is Barangay Muruk in Pasonanca where runners and bikers now frequently go to for their adventure runs.

Did you have any idea that this was a volcano?

Have you thought of these things, too?
A healthy lifestyle decreases the risk of Breast Cancer!

CMZ Breast Wellness slogan for 2012-2013:

Have you been checked?

CMZ Breast Wellness slogan for 2014:

Love Your Breasts

Have Them Checked!

CMZ B.R.A. Campaign Project slogan:

Bra to Raise Awareness Campaign

The Awareness starts with us!

C.M.Z. LOVE YOUR BREASTS POST 6

My sixth LOVE YOUR BREASTS post shows apple tarts from Lantaka Hotel By The Sea.

These yummy tarts were made by my friend, Alan B. Dela Cruz during Monsi Dela Cruz birthday celebration!

Have you ever thought of these?

CMZ Breast Wellness slogan for 2012-2013:

Have you been checked?

CMZ Breast Wellness slogan for 2014:

Love Your Breasts

Have Them Checked!

CMZ B.R.A. Campaign Project slogan:

Bra to Raise Awareness Campaign

The Awareness starts with us!

C.M.Z. LOVE YOUR BREASTS POST 5

My friend, Irene, had an Ultrasound to see the life inside of her! Then, she gave me these pink "gummy hearts", so timely for the Valentine season!

I would like to share some trivia on the CMZ Breast Wellness Center. 

This program was proposed by Dr. Marissa Lim, breast advocate. She participated with an OCIL (Online Collaborative Interactive Learning) under Dr. Reynaldo Joson, presently, CMZ's consultant, mentor and friend. The Program was recommended by the CMZ Medical Director (2012-2014), Dr. Filipinas Rojo to the management team. Dr. Joven Monsanto as President of CMZ, in turn, presented the Program to the CMZ Board of Directors who approved of the program last February 2012. 

CMZ Breast Wellness slogan 2012-2013:

Have You Been Checked?

CMZ Breast Wellness slogan 2014:

Love Your Breasts

Have Them Checked!

CMZ B.R.A. Campaign slogan:

Bra to Raise Awareness Campaign

The Awareness starts with us!

C.M.Z. LOVE YOUR BREASTS POST 3

My third LOVE YOUR  BREAST post was still inspired while I was at the Conference at the Mactan Shangrila, and now, even these mini pizzas look like breasts!

Isn't this grave? (Does this translate to Grabbbbeeeee man!)

Here are some trivia:

The CMZ Breast Wellness Center was launched last March 20, 2012 and also serves as the premier Corporate Social Responsibility of Ciudad Medical Zamboanga.

CMZ Breast Wellness slogan for 2012-2013:

Have you been checked?

CMZ Breast Wellness slogan for 2014:

Love Your Breasts

Have Them Checked!

CMZ B.R.A. Campaign Project slogan:

Bra to Raise Awareness Campaign

The Awareness starts with us!